Social Innovation and its Return on Investment to Promote Change. How to Promote Projects with Social Impact

Authors

Juan Mejía-Trejo
Research Professor at Centro Universitario de Ciencias Económico -Administrativas (CUCEA) de la Universidad de Guadalajara (UdeG)
https://orcid.org/0000-0003-0558-1943
Carlos Gabriel Borbón-Morales
Rsearch-Professor at Centro de Investigación en Alimentación y Desarrollo (CIAD)
https://orcid.org/0000-0002-6073-6672
Carlos Omar Aguilar-Navarro
Research Professor at the Centro de Investigación y Asistencia en Tecnología y Diseño del Estado de Jalisco, A.C.
https://orcid.org/0000-0001-9881-0236

Keywords:

social innovation, social return of investment, change theory, projects, social impact

Synopsis

The topic of social innovation continues to be a concept that is updated every day worldwide, given the different approaches with which it is approached, such as political and environmental. The above allows us to visualize that social innovation is projected as a transcendental activity that directly impacts sustainability for the coming decades in our country. However, for those who apply the best-known innovations, such as products and services, marketing, processes, technology, organizational, and business models, their common denominator is measuring the implementation of each of them, based directly on its financial impact.

This has caused imbalances to be generated in terms of social well-being since although innovations have represented economic benefits to the public and private companies that apply them, it does not mean that societies necessarily improve their levels of quality. expected life and well-being. Thus, it is necessary to associate the aforementioned innovations around a concept that makes them convergent to translate them into social innovations and thus determine the well-being generated, that is its social impact.

However, a question arises: how to measure it to be in a position to control it? Given that social innovation and social impact are emerging concepts, this work is presented as relevant in the current era. It offers a valuable contribution to non-specialized readers by establishing the foundations of social innovation and the methodologies for its measurement. The highlight lies in its approach to conducting impact measurements by monetizing social impact.

This is achieved by linking it with the social return on investment of projects, both public and private, that will set the standard in the 21st century.

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Author Biographies

Juan Mejía-Trejo, Research Professor at Centro Universitario de Ciencias Económico -Administrativas (CUCEA) de la Universidad de Guadalajara (UdeG)

Dr. Juan Mejía Trejo
He is born in 1964 in CDMX, México.
As professional experience:
1986-1987. Quality Department Control in KOKAI Electrónica S.A.
1987-2008. Former Internal Plant Exploitation Manager at Teléfonos de México S.A.B. Western Division.
As academic experience :
1987. He earned his degree in Communications and Electronics Engineering from the Escuela Superior de Ingeniería Mecánica y Eléctrica, Instituto Politécnico Nacional (ESIME at the IPN)
2004. He earned his master’s in Telecommunications Business Administration from INTTELMEX and France Telecom.
2010. He earned his doctorate in Administrative Sciences from the Escuela Superior de Comercio y Administración (ESCA at the IPN)
2011.He is a member of the Sistema Nacional de Investigadores (SNI) Level I of the Consejo Nacional de Ciencia y Tecnología (CONACYT) , México.
2010 to the present, he is Titular Research Professor B at the Department of Marketing and International Business at the Universidad de Guadalajara, México.
2015-2022.He earned the Coordination of the Doctorate in Management Sciences at the Universidad de Guadalajara.
2018-2020. He earned his master’s in Valuing Business in the Centro de Valores S.C. México.
2019.He earned Level II of the SNI/CONACYT.
2019. He is the Founder, the main Sponsor and Director of the AMIDI (Academia Mexicana de Investigacion y Docencia en Innovación SC) (https://amidi.mx/)
2021. He is the Founder, the main Sponsor and Editor-in-Chief of the Scientific Journal Scientia et PRAXIS (https://scientiaetpraxis .amidi.mx/index.php/sp)
2023. He is the Founder, the main Sponsor and Editor-in-Chief of the Digital Repository AMIDI.Biblioteca
(https://www.amidibiblioteca.amidi.mx/index.php/AB)
2024.He earned Level III of the SNI/CONAHCYT.

Currently, his line of research is Innovation Management, publishing articles and books that can be found on the Internet.
His ORCID is on https://orcid.org/0000-0003-0558-1943
Emails: jmejia@cucea.udg.mx; juanmejiatrejo@hotmail.com; direccion@amidi.mx; editorial@scientiaetpraxis.amidi.mx
ResearcherID: O-8416-2017
ResearcherID: HMW-2043-2023

Carlos Gabriel Borbón-Morales, Rsearch-Professor at Centro de Investigación en Alimentación y Desarrollo (CIAD)

Originally from Navojoa, Sonora, Mexico. He has a degree in Economics, with a specialty in political economy, from the University of Sonora, Mexico. Master in Social Sciences, Specialty in Regional Development, from El Colegio de Sonora, Mexico. Doctor in Economic Sciences, from the Autonomous University of Baja California (UABC), UABC Campus in Tijuana, Baja California, Mexico.

He is currently a Full-Time Research Professor, attached to the Regional Development area of ​​the Food and Development Research Center (CIAD, A.C.) in Hermosillo, Sonora, Mexico.

The areas of research interest are:
* Technology Transfer and Innovation in the Agriculture and Fisheries sector.
* Markets and Export Logistics of Agricultural Products.
* Studies of Competitiveness, Quality, Safety, and Plant Health.
* Municipal Development Planning, Municipal Budget Program, and Studies of
Economic Prospect.
* Community Development, Organization of Producers, business culture and
Entrepreneurship.
* Indigenous groups and Social Development.
* Design of Agricultural Productive Projects, Livestock, Beekeeping, Ecotourism and
Agroindustrial.
* Decision-making and cognitive biases caused by Scarcity in Families with Extreme Poverty.
* Health Economics (market studies, customer service, costs and budgets, evaluation of the performance of health institutions)
* Studies on financial valuation and social impact for environmental, and tourism projects (Methodologies: SROI, Travel Value, Hedonic prices.
* Inclusive Business and Social Responsibility
*Research methodology with statistical technique.
* Risk assessment of Mipymes closing factors
* Social impact assessment in regional development projects

Carlos Omar Aguilar-Navarro, Research Professor at the Centro de Investigación y Asistencia en Tecnología y Diseño del Estado de Jalisco, A.C.

Originally from Guadalajara, Jalisco, Mexico. He has a degree in law, with a specialty in Intellectual property, from the University of Panamericana, Mexico. Master in business and law. Mexico. PhD in constitutional rights (UdeG) y PhD in bussiness and Law.

Researcher at the Inter-Regional Technological Prospecting Laboratory for the Innovative Development of Food and Feeding (PROTEAA) of CIATEJ-CONACYT in Guadalajara, Jalisco, Mexico. Research lines: Human Rights in Bioculture and Industrial Property, with emphasis on agriculture and food, as well as science and technology studies for society.

References

Aedo, C. (2005). Evaluación del Impacto. CEPAL. Consultado el 1 de julio de 2023, de: https://repositorio.cepal.org/handle/11362/5614

Aguilar-Navarro, C.O. y Mejía-Trejo, J. (2023). Convergencia del conocimiento y la innovación social como factores de desarrollo de los centros públicos de investigación tecnológicos CONACYT en el logro de la incidencia social en México. CIATEJ-Tirant Humanidades. AMIDI.Biblioteca. https://doi.org/ 10.55965/abib.9788419588333.2022b

Ali, M., Qureshi, M.I. y Mustapha, I. (2019). ROI in Social Enterprises: A Syste- matic Literature Review of Recent Trends and Future Agenda, Dana, L.-P. y Ratten, V. (Ed.) Societal Entrepreneurship and Competitiveness (pp. 203-226). Emerald Publishing Limited,. https://doi.org/10.1108/978-1-83867-471-720- 191014

Alonso-Martínez, D. y González-Álvarez, N. (2015). Emprendimiento social vs. Innovación Social. Cuadernos Aragoneses de Economía, 24 (1-2), pp. 119- 140. https://gide.unileon.es/admin/UploadFolder/emprendimiento_social_ vs_innovaci%C3%B3n_social.pdf

Alvord, S. H., Brown, L. D. y Letts, C. W. (2004). Social entrepreneurship and societal transformation an exploratory study. The Journal of Applied Beha- vioral Science, 40(3), pp. 260-282. https://www.researchgate.net/publication/ 250959726_Social_Entrepreneurship_and_Societal_Transformation_An_ Exploratory_Study

Amaro-Mejias, L. y Paredes-Gázquez (2015). Metodología SROI: Aplica- ción de las primeras fases al proyecto de fortalecimiento de la cooperativa de catadores Coocamarji (Brasil).Consultado el 29 de julio de 2023, de:

Book that explains the relationship between social innovation and return on social investment with impact

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Published

April 18, 2024

Details about this monograph

ISBN-13 (15)

978-607-581-173-4

doi

10.55965/abib.2024.9786075811734